Interactive banners to hang downtown


At right is a sample of a lamp post banner. Imlay City will feature these in the downtown district in the coming months. The banners will tell stories of historical moments or honor loved ones.

IMLAY CITY — Beginning later this year, or early next, visitors to the downtown district of Imlay City will have the opportunity to learn of the city’s history or remember individuals who contributed to the success of the city.

Downtown Development Authority Executive Director Christine Malzahn received word Tuesday that Imlay City has been announced as the top winner of a Consumer’s Energy sponsored contest. “It’s really exciting,” the DDA Executive Director said. “We knew Imlay City had made it to the top ten a while ago and just this week, at a conference at the Crystal Mountain Resort, we found out we had won. This is a great opportunity for the city.”

Malzahn had submitted an entry for an interactive banner display on downtown lamp posts.

The banners will have snippets of history of the city, personal contributions to the city or a memorial for someone or a business that has made a lasting impact.

The 80 banners will be split in to two groups of 40 and displayed downtown. After a few months, the other 40 will be hung. The downtown district has 40 lamp posts, according to Malzahn.

By winning the contest, the Imlay City DDA is being awarded $25,000. Malzahn said the money will go a long ways to covering the cost of the project.

“We think it will be around $30,000 so this is a great help,” she said. “The DDA is planning to cover the remaining balance.”

The banners will have a QR code at the bottom of the banner that people can scan to their phones and a brief history of the featured photo will appear.

Malzahn said the outcome of the contest was well worth the amount of time she invested to get the city entered in the contest.